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LESS HARMFUL
1 %
MORE EFFECTIVE
1 x
CONSUMERS
1 mil
IN USE
+ 1 yrs

This study aimed to provide a grounded, consumer-led perspective on key issues relating to tobacco harm reduction, nicotine use, and public policy. While vaping continues to generate debate globally, much of the existing discussion often excludes the voices of those directly affected — adult smokers and ex-smokers who have successfully transitioned to safer alternatives. Survey finding found HERE

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