Social Experiment – The Pilot

With all participants managing to quit smoking cigarettes, the social experiment proved that vaping has the potential to be a viable tool for smoking cessation. What all this demonstrates to us as VSML, is that vaping is not the same as traditional smoking and shouldn’t be treated the same in policies and legislation.

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LET US BE SCIENTIFIC IN THE VAPING DEBATE, NOT IDEOLOGICAL

There is a need to structure this debate in a way that speaks to the right parts. Preventing youth vaping and smoking remains a key and noble objective. It would be highly unfortunate and regrettable, though that, in attempting to reach this objective, we relinquish efforts to assist the over 8 million smokers in South Africa to quit smoking. It would be morally repugnant to penalise smokers in furtherance of our vendetta against the tobacco industry.

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